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Adobe AD0-E208 Adobe Analytics Business Practitioner Expert Exam Practice Test

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Total 50 questions

Adobe Analytics Business Practitioner Expert Questions and Answers

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Question 1

A stakeholder wishes to build a Freeform Table in Analysis Workspace that consists of a list of specific pages on the company website and the number of visits to them.

They are not able to find a page dimension item for an existing page that they are looking for.

What would be recommended?

Options:

A.

Use the page dimension in a Freeform Table and change the workspace date range to "Last 180 ° days"

B.

Scroll down to the bottom of the page dimension list in the left rail and select "Show Top Items ® From Last 6 Months"

C.

Use the page dimension in a Freeform Table and use the custom date range "Last 6 Months"

Question 2

Refer to the exhibit.

Analyzing results from multinational e-commerce, a data analyst realizes much of the product view results and orders are being mapped to an "Unspecified" department name.

What is the probable cause?

Options:

A.

Product Department is a classification of product data. These products are not correctly updated or defined in classifications.

B.

Product View is not the proper metric for Product Department, thus causing the appearance of ® "Unspecified".

C.

Not all products will have a defined name and department. The "Unspecified" is an expected behavior.

Question 3

A user needs to share an important segment with a group of users in a Product Profile Group. Why can't a member of his Product Profile Group view the segment?

Options:

A.

The user forgot to select "Make this segment public".

B.

The user forgot to curate the Segment.

C.

The user only selected "Make this segment public-.

Question 4

In Analysis Workspace, which two types of components can be used in order to filter the scope of the report to a specific section of the website? (Choose two.)

Options:

A.

Dimensions

B.

Segments

C.

Time

D.

Standard Metrics

Question 5

Various reports show None, Unspecified, Other, or Unknown, depending on the specific report viewed. Generally, this breakdown means that the variable was not defined or otherwise unavailable.

Which statement explains the possible behavior of the data?

Options:

A.

When viewing classification data, any value that does not have data associated with that

particular classification returns "OTHER". To resolve this issue, create a classification export file and classify the appropriate columns.

B.

Similarly to non-mobile hits in mobile reports, mobile hits in all Visitor Profile I Technology reports are listed as 'UNSPECIFIED'.

C.

This happens when a user comes to a site for the first time and makes a purchase without firing

eVar1. If orders are viewed in the eVar1 report, there is no value to attribute this order to, so it will appear as "NONE".

Question 6

A pharmaceutical client wants to see a Freeform Table in Analysis Workspace that lists out all the Products by the number of visits each of its website pages receive. Each product can have varying number of pages but has a unique product name included in all its URLs. The client also wants to ensure that the Products in the Freeform Table are arranged in a specific order by product name.

How would an analyst use segments to do this?

Options:

A.

Create segments for all of the product names by page name and drag and drop them in order in a Freeform Table with Visits.

B.

Create segments for all of the product names by page name and drag and drop them in order into the Table Builder of a Freeform Table with Visits.

C.

Create a stacked segment for all of the product names by page name segments and drag and drop them in order in a Freeform Table with Visits.

Question 7

An analyst wants to exclude visits where a page with the name "Shopping Checkout" was viewed.

How would these visits be excluded from a report?

Options:

A.

A visit-based segment with one include condition: Page does not equal "Shopping Checkout"

B.

A hit-based segment with one exclude condition: Page equals "Shopping Checkout"

C.

A visit-based segment with one exclude condition: Page equals "Shopping Checkout"

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Total 50 questions