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Adobe AD0-E307 Adobe Campaign Standard Business Practitioner Exam Practice Test

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Total 90 questions
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Adobe Campaign Standard Business Practitioner Questions and Answers

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Question 1

An email and direct mail is sent with the below recipient as the target. Their blacklist is shown below.

Which recipients receive deliveries and by which channel?

Options:

A.

Email: B,D; Direct Mail: A,B,C,D

B.

Email: A,C; Direct Mail:

C.

Email: D; Direct Mail: C,D

D.

Email: A,B,C; Direct Mail: A,B

Question 2

What are the three possible consequences of choosing and deploying an incorrect campaign template?

(Choose three.)

Options:

A.

The campaign template workflow could query incorrect individuals

B.

The campaign template workflow could send out the wrong type of delivery

C.

The campaign template could cause problems with reporting

D.

The campaign template could send to individual without a delivery selected

Question 3

Which two examples are appropriate for Qualitative analysis in Adobe Campaign? (Choose two.)

Options:

A.

sales by product

B.

total sales in US dollars

C.

average basket

D.

most popular email domains

Question 4

A workflow log indicates an incompatible document type error on a union activity. How should a campaign

business practitioner verify the union activity inputs are based on?

Options:

A.

The union activity’s inputs are based on the same target mapping

B.

The union activity’s inputs are based on the same filtering dimension

C.

The union activity’s inputs are based on the same targeting dimension

D.

The union activity’s inputs are based on the same global dictionary

Question 5

How should a campaign business practitioner send a proof to a seed list?

Options:

A.

Proofs are sent automatically to seed lists before a delivery is sent

B.

Select the appropriate target in the send proof menu

C.

A proof cannot be sent to the seed list, only the actual delivery

D.

Enter a seed list address in the “To:” text box

Question 6

During a testing phase, a Campaign Business Practitioner needs to send the test emails to a personal email addresses to see how they look in the inbox. The Campaign Business Practitioner is NOT in the recipient

table. How should the Campaign Business Practitioner perform this task?

Options:

A.

Pick any email address and use the preview to see what it looks like

B.

Go through the standard process for adding recipients

C.

Type the address into the “To:” section

D.

Add the email to a seed list

Question 7

What should a campaign business practitioner add to a workflow that needs an additional data appended to

target population?

Options:

A.

Add a list update to the workflow

B.

Add a data import step to the workflow

C.

Add an enrichment to the workflow

D.

Add an intersection to the workflow

Question 8

The sent count is less than the upstream population. What are two reasons for this result? (Choose two.)

Options:

A.

The upstream population did NOT include seeds.

B.

Some pressure typologies were applied.

C.

Some recipients were quarantined.

D.

The upstream population was too large.

Question 9

Which three aspects of an A/B test should a Practitioner use Adobe Campaign to configure? (Choose three.)

Options:

A.

confidence level

B.

indicators

C.

response delay

D.

sample size

Question 10

A campaign is sent past the end date. What is the result?

Options:

A.

The campaign does not execute past the end date

B.

The campaign sends as usual

C.

The campaign prompts for an update end date.

D.

The campaign continues to send with outdated datA.

Question 11

A campaign Business Practitioner is provided a text file of mobile phone types and their associated recipient

email addresses. How should the campaign Business Practitioner build the workflow to begin to use the mobile

phone type attribute in a targeting workflow?

Options:

A.

An update data activity to import the txt file into workflow and a query activity to select all mobile phone

types

B.

A query activity to import the text file and an intersection activity to find matches between recipients and the

text file

C.

A data loading activity to import the text file into the workflows and enrichment activity to link recipient email

address to email address in the text file

D.

A read list activity to import the text file into the workflow and a split activity to segment the mobile phone

type

Question 12

A Practitioner chooses the wrong parent folder for the Marketing Plan. How should the Practitioner correct the mistake?

Options:

A.

delete the Marketing Plan and start over

B.

edit the plan properties and select a different parent folder

C.

drag and drop the Marketing Plan to a new folder

D.

rename the parent folder

Question 13

A Practitioner’s team learns that Gmail has modified its spam filtering criteriA.

How should the Practitioner use the client console to obtain the percentage of users that have been affected by this change?

Options:

A.

use "Counters" within "Platform" selection in the Navigation hierarchy

B.

use "Aggregates" functionality within Production – Objects created automatically

C.

export the list of the recipients to Excel and create a formula to calculate the required percentage

D.

filter the Recipient dataset based on emails that contain the string "gmail" and divide by total number of

Recipients

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Total 90 questions
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