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Adobe AD7-E601 Adobe Real-time CDP Technical Practitioner Exam Practice Test

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Total 34 questions

Adobe Real-time CDP Technical Practitioner Questions and Answers

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Question 1

A retailer wants to create a segment of existing customers who have browsed the website in the past hour. The web activity is being sourced from Adobe Analytics in real-time streaming, and the customer list comes daily as batch from the CRM system.

Which segment should the engineer create to evaluate streaming?

Options:

A.

A segment that includes all customers and any customer whose last web activity Is older than 1 hour ago

B.

A segment that only looks at the Adobe Analytics data source

C.

A segment based on the Adobe Analytics data source and using membership in a Customer segment

Question 2

A fast food company just bought real-time CDP. The company wants to create a new marketing campaign to encourage existing customers who do not eat breakfast at their restaurants to try their new breakfast sandwich. The engineer logs in and sees the following profile attributes and segments already set up.

Segments

• Breakfast Eaters

• Lunch Eaters

• Dinner Eaters

• High-Value Dinners

Profile Attributes

• Favorite Location

• Favorite Breakfast Meal

• Favorite Lunch Meal

• Favorite Dinner Meal

• Last Purchase

How should the engineer create a segment to meet the customer's needs?

Options:

A.

Favorite Breakfast Meal is Nulll or Empty

AND

B.

Favorite Lunch Meal is NOT Null or Empty

OR

Favorite Dinner Meal is NOT Null or Empty

C.

Must Exist in Lunch Eaters

OR

Must Exist in Dinner Eaters

D.

Must Not Exist in Breakfast Eaters

E.

Favorite Breakfast Meal is Null or Empty

Question 3

A marketer wants the ability to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store.

The marketer has the following data sources available to be imported:

• Member Hub

• Digital Order Line (DOL)

• Brick Mortar Order Line (BMOL)

• Clickstream

How should the Experience Platform be set up?

Options:

A.

1. Bring in member profile data from Member Hub into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL. BMOL, and Clickstream

3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months

4. Send audiences to Facebook via s3 destination exports

B.

1. Bring in member profile information from Clickstream into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL

3. Create segments in AEP based on channel - App. website, or in-store for customers who have not made purchases in the last 2 months

4. Send audiences to Facebook via s3 destination exports

C.

1. Bring in member profile data from Member Hub into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL, and Clickstream

3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months

4. Send audiences to Facebook

D.

1. Bring in member profile information from Clickstream into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL

3. Create segments in AEP based on channel - App. website, or in-store for customers who have not made purchases in the last 2 months

4. Send audiences to Facebook

Question 4

A company launches a Facebook campaign with a custom landing page that was supposed to give a $50 voucher to customers who order within 2 hours of clicking on the link. The web developers forgot to add the tracking code to the checkout process, so the company does not know who ordered from the Facebook campaign-How should an engineer create the segment?

Options:

A.

Aggregation functions

B.

Analytical functions

C.

Count functions

Question 5

A customer sets up a destination with deduplication enabled on phone number and has two customer records that look as shown:

Customer 1

Email: mjones1@example.com Phone: 555 124 1234 First Name: Mary Last Name: Jones Create Date: 2//2/2012

Customer 2

Email: mjones@example.com

Phone: 555 124 1234

First Name: Mary

Last Name: J

Create Date: 2//2/2021

What will the destination file look like?

Options:

A.

Email, Phone, First Name, Last Name, Create Date mjones1@example.com, 555 1241234, Mary, Jones, 2//2/2012 mjones@example.com. 555 1241234, Mary, J, 2//2/2021

B.

Email, Phone, First Name, Last Name, Create Date mjones@example.com, 555 124 1234, Mary J, 2//2/2021

C.

Email, Phone, First Name, Last Name, Create Date mjones1@example.com, 555 1241234, Mary, Jones, 2//2/2012

Question 6

After mapping a segment to an external destination, the user notices in the dataflow run tab that some of the identities have been excluded.

What are two things that could cause this issue? (Choose two.)

Options:

A.

Some identities were not recognized by the destination

B.

Some identities were missing attributes

C.

Some identities were not enabled for activation

D.

Some identities were not meeting consent policies

Question 7

A clothing company is based in Canada. A marketer at the company wants to launch a summer sale email campaign to target customers who have browsed for any summer clothing in the last 90 days. The marketer wants to send out the campaign on August 1.

The company sells the following summer products:

• Sandals

• Swimwear

• T-shirts

• Shorts

The available attributes are: customer_hobbies email opt in

The available events are:

producLbrowse

product_category

itemjd

How should the marketer configure this campaign?

Options:

A.

For attributes select: email opt in = YES

For events select:

product.browse = last 90 days

producLcategory = sandals, swimwear, tshlrts. shorts

Save the segment and schedule the export for 8/1

For attributes select: email opt in = YES

B.

For attributes select: email opt in = YES

For events select:

product.browse = last 90 days

product.category = Sandals, Swimwear, Tshirts, Shorts

Save the segment and schedule the export for 7/31

For attributes select: email opt in = NO

C.

For events select:

product.browse = last 90 days

product.category = Sandals. Swimwear, Tshirts, Shorts

Save the segment and schedule the export for 7/31

D.

For events select:

item_id = 1221

product_category = Sandals, Swimwear, Tshirts, Shorts

Save the segment and schedule the export for 7/31

Question 8

A user wants to use the AEP Ul to create an audience that includes customers who have an email address, are from the same country, and are interested in painting or drawing.

What should the user do?

Options:

A.

Drag and drop email address and country attributes using 'AND' logic and create a container for painting and drawing and change the logic of that container to "OR"

B.

Drag and drop all attributes and use "AND" logic for all attributes

C.

Drag and drop painting and drawing attributes using 'AND- logic and create a container for email address and country and change the logic of ° that container to "AND"

D.

Drag and drop all attributes and use "OR” logic for all attributes

Question 9

A company wants to create a new segment of current customers to advertise to them through Google's Display Network to encourage them to download an exclusive white paper. The company wants to limit this segment to only include customers after they have watched one video from the company's gated knowledge center, and who have contracts that expire in 3 months.

The company has mar-tech tools and services with which they track and communicate with clients:

• Adobe Analytics

• Adobe Experience Platform

• Adobe Campaign Standard

• Adobe Experience Manager

• CRM

• Google Adwords Account

Which steps should the company take to advertise?

Options:

A.

Onboard the CRM data into the AEP dataset

Create a segment in Analytics that matches the business requirements and send to AEP dataset

Share the segment with Google Adwords

B.

Onboard the CRM data Into the AEP dataset

Create a segment in AEP-CDP that matches the business requirements

Share the segment with Google Adwords

C.

Onboard the CRM data into Adobe Analytics

Create a segment in AEP-CDP that matches the business requirements

Share the segment with Google Adwords

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Total 34 questions