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Google Google-Ads-Video Google Ads Video Professional Assessment Exam Exam Practice Test

Google Ads Video Professional Assessment Exam Questions and Answers

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Question 1

You're using Custom Audiences for a Video action campaign. How can you get the most value from that audience solution?

Options:

A.

By using 10 to 15 of the highest converting keywords from your Search campaign.

B.

By disabling non-skippable in-stream ads.

C.

By implementing automatic placements from your existing Display campaign.

D.

By setting bumper ads as your preferred ad format for the campaign.

Question 2

You want to track conversions for your Video action campaign, but you're worried that your campaign won't track some conversions because many customers take extra time to make a final decision on their purchases. What conversion tracking best practice should you follow to make sure you accurately measure conversions?

Options:

A.

You should send a survey to existing customers asking about their checkout experience.

B.

You should extend the conversion window to be longer.

C.

You should ask store visitors where they heard about your company.

D.

You should compare video ad interactions against the timing of completed sales.

Question 3

A marketing manager is creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding. What should they expect for their max CPV compared to their actual CPV?

Options:

A.

Max CPV is often less than actual CPV because it’s auction bidding.

B.

Actual CPV is often less than max CPV because it’s auction bidding.

C.

Actual CPV is often less than max CPV because it's a reserve buy.

D.

Max CPV is often less than actual CPV because it's a reserve buy.

Question 4

The owner of a music store wants to increase awareness for his store, and has been told that Google's Video solutions can assist him. How can Google's Video solutions assist the store owner with Video campaigns?

Options:

A.

Google's Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.

B.

Google's Video solutions use machine learning to set budgets and bids within 24 hours of setting a Video campaign live.

C.

Google's Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis. 1

D.

Google's Video solutions automatically create video assets based on the content of the domain being advertised.  

1.

www.questionai.com

www.questionai.com

Question 5

For the last year, you've run a consideration Video campaign. Now you want to see evidence that your investment was effective based on the number of times users actually clicked on your videos. What consideration measurement metric should you use?

Options:

A.

Targeted observations

B.

Core performance metrics

C.

Purchase intent lift

D.

Earned views

Question 6

What Google Video marketing objective connects to the goal of people thinking about your brand in decision-making moments?

Options:

A.

Awareness

B.

Perspective

C.

Consideration

D.

Action

Question 7

A hair salon owner is setting up a Video action campaign for the first time, and she wants to get optimal results from her ads. Which of the following is a recommended best practice she should implement?

Options:

A.

Run five ad variants per campaign.

B.

Videos must be longer than 8 seconds.

C.

Videos must be no longer than 5 seconds.

D.

Run a single ad variant per campaign.

Question 8

An account manager decides to use Custom Audiences for their new Video action campaign. What implementation suggestion would you recommend?

Options:

A.

Combine their Custom Audiences with Demographic Audiences in the same ad group.

B.

Use 10 to 15 of the best-converting keywords from their Search campaigns.

C.

Layer as many audience types as possible within the same ad group.

D.

Use five of their best-converting placements from their Display campaigns.

Question 9

An account manager is creating a forecast for an awareness Video campaign with the help of Reach Planner. Why should they use Reach Planner in the same account where they expect to run the planned campaign?

Options:

A.

Their default campaign preferences will automatically install into each plan.

B.

It’ll analyze the historical performance of shared features, such as negative keyword lists.

C.

Their plans will save to one place in the interface for easier analysis.

D.

It'll pull data from Google Analytics for consideration when making forecasts.

Question 10

Your main marketing objective is to grow consideration with a Google Video campaign, and you only want to pay when a user watches your full video ad. What bidding solution should you use?

Options:

A.

You should use cost-per-action bidding

B.

You should use cost-per-view bidding

C.

You should use Maximize Conversions bidding

D.

You should use cost-per-click bidding

Question 11

If the marketing goal of your Google Video campaign is product and brand consideration, what solutions should you use to effectively achieve that goal?

Options:

A.

Bumper ads and CPM bidding

B.

Bumper ads and CPV bidding

C.

Skippable in stream ads and CPV bidding

D.

Skippable in stream ads and CPM bidding

Question 12

What audience solution would you use if you were building a Google Video campaign for a music school that wanted to grow consideration for a new class tailored to advanced musicians?

Options:

A.

Custom Audiences

B.

Customer Match

C.

Affinity Audiences

D.

Life Events

Question 13

An account manager has been running a Video action campaign for two weeks and still has 30% of his budget remaining. What should he do to increase delivery until the campaign is outside the budget cap?

Options:

A.

Change the bid strategy to CPM

B.

Change the frequency settings

C.

Add Contextual audiences

D.

Add skippable in stream ads

Question 14

After running successful Search and Display campaigns to drive action, you've decided to run a Video campaign with the same objective. Why should you keep the Video campaign in the same account as the other campaigns?

Options:

A.

Because it’ll allow for faster approval by the system for new ads.

B.

Because more campaign extensions will be available for the Video campaign.

C.

Because it prevents Google Ads from double-counting conversions.

D.

Because the Video campaign will automatically use assets from the other campaigns.

Question 15

The marketing team for a wildlife conservation effort is setting up a Video action campaign to drive online donations on their website. What actions should they take to achieve their goal?

Options:

A.

Test multiple variants of their ads, and make sure they're at least 10 seconds long.

B.

Use only one version of their ad, and make sure it's at least 10 seconds long.

C.

Use only one version of their ad, and make sure it's less than 10 seconds long.

D.

Test multiple variants of their ads, and make sure they're less than 10 seconds long.