A Marketo administrator wants to test the inclusion of the word “budget” in an email’s subject line within an email send program.
Which two settings must be configured for this test? (Choose two.)
A company has never done lead scoring before and wants to build a scoring model.
Match each stakeholder to the most appropriate type of insight the stakeholder can provide during model development.
Answer options may be used more than once or not at all.
Which type of leads will receive a non-operational email?
What is required if a marketing manager wants to send one email to two segments, but the header image will be different for each segment?
If you want to view a list of companies of the people who have visited your website during a certain time period, which report should you create?
A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program.
What will occur?
A marketer wants to create a Program Performance Report that shows the performance for all programs targeting a certain geographic region.
What would be the best way to accomplish this?
Kurt is creating a new program for an upcoming webinar initiative. He needs to ensure that every person who fills out the registration form will receive a unique login URL via email. Which three steps must Kurt complete in order to accomplish this? (Choose three.)
A colleague reviewed a Marketo program setup and noticed that one of the landing page URLs is not SEO-friendly and needs to be changed.
How can the URL of the landing page be changed?
The following token is added to the text of an email: {{lead.First Name:default=there}}.
What is the purpose of the text “:default=there”?
Given the webinar program statuses below, which of the statements is true?
