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Salesforce Customer-Data-Platform Salesforce Customer Data Platform (CDP) Exam (SU24) Exam Practice Test

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Total 196 questions
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Salesforce Customer Data Platform (CDP) Exam (SU24) Questions and Answers

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Question 1

How can a Marketing Team member get Marketing Cloud Engagement profile attribute into Customer Data Platform? (Choose 1)

Options:

A.

Map MobileConnect Starter Data Bundle

B.

Map MobilePush Starter Data Bundle

C.

Map Data view ‘_EnterpriseAttribute’ to CDP

D.

Map Email Studio Starter Data Bundle

Question 2

Which two steps required when setting up a Marketing Cloud activation?

Options:

A.

Set publish schedule

B.

Choose an Activation Target

C.

Set subscriber key field

D.

Select the Email Contact Point

Question 3

Which two interaction studio features are updated with activation from salesforce CDP?

Options:

A.

Segments

B.

Promotions

C.

Profile attributes

D.

Event data

Question 4

How should Data Subject Rights request be submitted to Salesforce CDP?

Options:

A.

Using a dedicated field in data stream

B.

Using Consent API

C.

Using dedicated data stream

D.

Using Data Explorer

Question 5

Which Steps should an administrator take if a successfully configured cloud storage data stream fails to refresh with a NO FILE FOUND error message?

Options:

A.

Check permissions are configured for the CDP user

B.

Check if the Cloud Storage data source is enabled in CDP setup

C.

Check permissions are configured for the S3 user

D.

Check if the file exists in a specific S3 bucket

Question 6

Which two options are available for setting up a publishing schedule in segmentation?

Options:

A.

Data Stream schedule

B.

Manual

C.

Automated every 12 or 24 hours

D.

Einstein Insights

Question 7

What are two benefits Customer Data Platform provides a company in relation to managing customer data?

Options:

A.

Data Stewardship

B.

Unifying data silos

C.

Single source of truth

D.

Data Cleansing

Question 8

Which of these three CRM objects do reconciliation rules operate across?

Options:

A.

Contact

B.

Party Identification

C.

Individual

D.

Lead

E.

Contact Point Email

Question 9

Which archive formats are supported by Salesforce CDP?

Options:

A.

CSV

B.

GZ

C.

TSV

D.

ZIP

Question 10

What is the cardinality between individual and contact point objects?

Options:

A.

One to one

B.

Many to one

C.

Many to many

D.

One to many

Question 11

How often does subscriber data from Marketing Cloud Bundles refresh?

Options:

A.

Every 12 hours

B.

Every 15 mins

C.

Hourly

D.

Daily

Question 12

In addition to email, which three attributes are available on the interface of ….

(3rd answer Doubt between Address and Government ID)

Options:

A.

Social Handle

B.

Government ID

C.

First and Last Name

D.

Phone Number

E.

Address

Question 13

Salesforce CDP supports these content file formats?

Options:

A.

.txt

B.

.csv

C.

.tsv

D.

.json

Question 14

Which operator can be used to find individuals whose loyalty is gold, platinum or

higher?

Options:

A.

Is In

B.

Is between

C.

Is less than or equal to

D.

Is greater than

Question 15

A developer wants to create a segment for a birthday campaign which is refreshed every day

and activateD. Which operator should he use?

Options:

A.

Is Birthday

B.

Is This Year

C.

Is Anniversary Of

D.

Is Between

Question 16

What feature is used in Segmentation to create relationships between the Related attributes?(Choose one)

Options:

A.

Containers

B.

Database Expression Operators

C.

Attribute Library

D.

Streaming Insights

Question 17

How many days of historical data is loaded when B2C Commerce Data Stream is created

from the Order Bundle?

Options:

A.

90 days

B.

60 days

C.

30 days

D.

10 days

Question 18

What are the two file type options for activation for Cloud Storage?

Options:

A.

.json

B.

.csv

C.

.zip

D.

.xls

Question 19

What does the ignore empty value option do in Identity Resolution?

Options:

A.

Ignores empty reconciliation rules

B.

Replaces the value with a null

C.

Ignores empty fields when running reconciliation

D.

Modified the value in the field with a predefined value

Question 20

Which of the following statements about CDP’s Web and Mobile App connector are True?

Options:

A.

Tenant Specific Endpoint is auto-generated in CDP when setting up a Mobile or Web ap connectors

B.

Mobile and Web SDK schema can be updated to delete an existing field

C.

CDP admins can see the status of Web or Mobile connector app on the app details page

D.

Any Data Streams associated with Web or Mobile connector app will be automatically owned -----

Question 21

What are the two distinct phases of data management in CDP?

Options:

A.

Data Ingestion

B.

Data Actions

C.

Data Modeling

D.

Data Activation

Question 22

How many salesforce orgs can an administrator connect to salesforce cdp?

Options:

A.

1

B.

2

C.

No hard limit

D.

10

Question 23

When can the data types be changed during ingestion?

Options:

A.

After the DSO is created

B.

Before DSO is created

C.

Data type can never be changed

D.

Data type can be changed at any time

Question 24

Which two options are available for automated batch publish and activation?

Options:

A.

2 − 1 hour

B.

− 24 hours −

C.

15 minutes −

D.

12 hours

Question 25

Which two steps are required when configuring a Marketing Cloud activation?

Options:

A.

Select an Activation Target

B.

Select Contact Points

C.

Add Additional Attributes

D.

Select Activation Membership

Question 26

How is Restriction of Processing request handled in segmentation?

Options:

A.

Restricts data processing on all entities

B.

Restricts data processing while saving the segment

C.

Restricts data processing for individual and unified individual profile

D.

Restricts data processing during activation

Question 27

When setting up a data stream, which field in the recommended source schema is not editable?

Options:

A.

Data Type

B.

Header Label

C.

Field Label

D.

Field API Name

Question 28

Consolidation Rate

Options:

A.

1 - (Total Unified Profiles/ DSO profile)

B.

1 - (Total Unified Profiles/ DMO profile)

C.

1 - (Total Unified Profiles/ Data Stream profile)

Question 29

Which of the fields is non-editable during data ingestion?

Options:

A.

Field label

B.

Header label

C.

Field API name

D.

Data Type

Question 30

Which type of measures with aggregate functions are supported?

Options:

A.

Date

B.

Text

C.

Numeric

D.

Boolean

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