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Salesforce Interaction-Studio-Accredited-Professional Salesforce Interaction StudioAccredited Professional Exam (SU24) Exam Practice Test

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Total 73 questions
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Salesforce Interaction StudioAccredited Professional Exam (SU24) Questions and Answers

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Question 1

Which two components does a user need to configure in IS to display Einstein product

recommendation vis IS connection for sales and service cloud?

Options:

A.

Einstein recipes

B.

Catalog items

C.

Promotion

D.

Einstein Decision

Question 2

Event API requests are made using what two content types (select 2)?

Options:

A.

CSV

B.

XML

C.

Form URL encoded

D.

JSON

Question 3

When should you define goals and filters?

Options:

A.

After launching a campaign that you want to measure against a goal or filter

B.

Over time, when you have something new you want to meausure

C.

When you are reviewing campaign statistics for a published campaign

D.

Before launching a campaign that you want to measure against a goal or filter

Question 4

What are the three types of ingredients available for a recipe?

Options:

A.

Catalog-based and Trending

B.

Recommendations

C.

Co-Occurrence

D.

Machine Learning

E.

Promotions

Question 5

What are the three ways segments are used in Interaction studio?

Options:

A.

Set goals and filters

B.

Targeting for campaigns

C.

Creation related lists within salesforce CRM

D.

Analytics, trends and engagement

E.

Recommending products

Question 6

What are three features of the WebSDK when deployed on a website?

Options:

A.

Configure filters and goals

B.

Rendering campaign for personalisation

C.

Identity and cookie management

D.

Sitemapping for data collection

E.

Loading data from ETL feeds

Question 7

Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?

Options:

A.

Server-side campaign

B.

Web campaign

C.

Mobile campaign

D.

Email campaign

Question 8

What are the components of an interaction studio web campaign? [check]

Options:

A.

Email capture, homepage, and product requisite

B.

Experience, template, and content Zone

C.

Configured recipe, visitor profile, and content window

D.

Affinity, infobard and attribution window

Question 9

What can you learn from segment compare on the segment detail tab?

Options:

A.

To understand view time purchases attributes revenue by category

B.

To compare users, engagement activity and other actions across segments displayed

C.

To view individual users that are part of the segment

D.

To understand what campaign use the segment for targeting

Question 10

What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?

Options:

A.

Recipes

B.

Templates

C.

Audiences

D.

Campaigns

Question 11

What is the rule criteria that you can use in the segment creation process?

Options:

A.

Actions

B.

Social mentions

C.

Email click throughs

D.

Dimensions

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Total 73 questions
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