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Salesforce Marketing-Cloud-Personalization Marketing Cloud PersonalizationAccredited Professional Exam (SU24) Exam Practice Test

Marketing Cloud PersonalizationAccredited Professional Exam (SU24) Questions and Answers

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Question 1

Which two items can be included in the total engagement score calculation?

Options:

A.

Identity merge date

B.

Visits

C.

Actions

D.

Time of Day

Question 2

Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?

Options:

A.

Audience

B.

Salesforce data

C.

API

D.

Date based

Question 3

Which campaign type needs to be configured to set up the Marketing Cloud Personalization Connector for Sales and Service Clouds?

Options:

A.

Server-Side Campaign

B.

Mobile Campaign

C.

Email Campaign

D.

Web Campaign

Question 4

What can you learn from segment compare on the segment detail tab?

Options:

A.

To understand view time purchases attributes revenue by category

B.

To compare users, engagement activity and other actions across segments displayed

C.

To view individual users that are part of the segment

D.

To understand what campaign use the segment for targeting

Question 5

When does site mapping happen during the implementation process?

Options:

A.

At the beginning of the build phase since it is the basis for the rest of the implementation

B.

In the middle after certain components like the catalog have been populated

C.

At the end after everything is defined in the system

D.

It can happen at any point since it is unrelated to the rest of the implementation

Question 6

What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?

Options:

A.

Channel

B.

Objects

C.

Directory

D.

Catalog

Question 7

A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?

Options:

A.

A/B testing

B.

Rule based testing

C.

Time based testing

D.

Variation testing

Question 8

How does a marketer perform an A/B test in Web Campaigns?

Options:

A.

Create multiple events

B.

Create multiple web templates

C.

Create multiple web campaigns

D.

Create multiple experiences

Question 9

In which two locations in the page Type definition can a developer pass in attributes?

Options:

A.

is Match

B.

onActionEvent

C.

cashDom

D.

listeners

Question 10

Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?

Options:

A.

Viewer

B.

Campaign editor

C.

Editor

D.

Campaign author

Question 11

What are the three types of ingredients available for a recipe?

Options:

A.

Catalog-based and Trending

B.

Recommendations

C.

Co-Occurrence

D.

Machine Learning

E.

Promotions

Question 12

A brand wants to do an ad-hoc export of new user-defined attributes, what option would they choose?

Options:

A.

The option to exclude anonymous fields on a segment export

B.

The option to include all custom fields on a segment export

C.

The option to include built-in fields on a segment export

D.

The option to send segment data to Marketing Cloud

Question 13

What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?

Options:

A.

Dimensions

B.

Channel

C.

Directory

D.

Catalog

Question 14

What two features of Marketing Cloud Personalization have functionality to perform an A/B Test?

Options:

A.

Campaigns

B.

Segments

C.

Recipes

D.

Templates

Question 15

If you want to compare the completion of two objectives based on a filter, what report would you use?

Options:

A.

Visitor behaviour report

B.

Referring sources report

C.

Goal completion report

D.

Goal comparison report

Question 16

What is the best practice naming convention for attributes?

Options:

A.

UpperCamelCase

B.

Lower_snake_case

C.

Upper_snake_case

D.

lowerCamelCase

Question 17

What are two ways to populate the Marketing Cloud Personalization catalog?

Options:

A.

Email Pixel

B.

Third-party Integration

C.

ETL Feed

D.

Web SDK

Question 18

Where can a developer access pre-built Global Templates?

Options:

A.

View List Template option in the Launcher

B.

From the Templates list when building a campaign

C.

From code examples in developer docs

D.

Templates menu under the web Campaign menu in the U

Question 19

If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?

Options:

A.

Developer tools

B.

Force SDK URL

C.

Campaign Debugger

D.

Inject SDK

Question 20

What three components are defined by the developer in the Sitemap?

Options:

A.

Page Types

B.

Events

C.

Promotions

D.

Campaigns

E.

Content Zones

Question 21

A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?

Options:

A.

Co-Buy

B.

Similar Items

C.

Trending

D.

Co-Browse

Question 22

What ingredient could a marketer use as a backup in the event that the recipe serves too few or no items?

Options:

A.

Co-Buy

B.

Co-Browse

C.

Trending

D.

SmartBundle

Question 23

What are the three types of mobile campaigns a business user can create in IS?

Options:

A.

JSON Data A

B.

In-App Notification

C.

Browser Notification

D.

SMS Text Message

E.

Push Message

Question 24

Which user attribute data types are supported in the identity system?

Options:

A.

String and integer

B.

Multistring

C.

String

D.

String and Multistring

Question 25

How does a developer share web templates from one dataset to another?

Options:

A.

Deployment manager

B.

Copy

C.

Download to zip file, upload zip file

D.

Clone

Question 26

What two features of interaction studio have functionality to perform an A/B testing?

Options:

A.

Templates

B.

Campaigns

C.

Segments

D.

Recipes

Question 27

How many days after the date of upload will files be deleted from the SFTP?

Options:

A.

180 days

B.

30 days

C.

60 days

D.

90 days

Question 28

How does IS define web template?

Options:

A.

A repeatable framework used to create a web campaign

B.

A google Chrome Extension

C.

The events and behavior of what will be captured on the websites

D.

An area on your site that a developer has configured.

Question 29

How often does interaction studio poll the sftp for new files for ingestion?

Options:

A.

Immediately

B.

Hourly

C.

Daily

D.

Every 15 minutes

Question 30

Which data feed integrates purchase data into a profile in interaction studio?

Options:

A.

Interaction feed

B.

Conversion feed

C.

Transaction feed

D.

Catalog feed

Question 31

ETL feeds must follow explicit specifications and require which type of file format?

Options:

A.

Binary

B.

CSV

C.

JSON

D.

Text

Question 32

In the user interface what is the visual representation of the data about a single visitor including preference?

Options:

A.

Unified view of customer

B.

unified customer profile

C.

Single source of truth

D.

Single view of customer

Question 33

What two features of interaction studio can be used in an open-time email campaign?

Options:

A.

Promotion

B.

Attribute

C.

Survey

D.

Recipe