What is tracked by the custom email links generated by Pardot?
A marketing manager sent an email template last week to their "Hot Prospects" list, which is populated dynamically based on the prospects' scores. They want to send the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again.
How should they accomplish this?
When would a completion action on a custom redirect be triggered?
What is one way a sales rep can convert a visitor to a prospect?
LenoxSoft has a Pardot form titled ''Request a Demo" on their external website.
Which Pardot report should they use to see how many views their form has received?
What is the process to add a prospect who visits a pricing page to a list?
An Administrator wants to have a thank you email sent after the form on the “Request a Demo” landing page is submitted.
Where can this be configured to ensure that every time the landing page is completed, the email is sent?
A user needs to be able to import and export lists. What user role do you give them?
Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers
The drip program "New Client Onboarding" is set to "Only send emails during business hours (10am - 4pm M-F)." The drip logic is outlined below:Start Step 1: Send email "Welcome."Step 2: Pause 3 days.Step 3: Send email "Getting Started."Step 4: Pause 7 days.Step 5: Send email "Tech Setup."Step 6: Pause 7 days.Step 7: Send email "Complete Configuration." EndIf a prospect starts the drip program on Wednesday, when will the email in Step 3: Send email "Getting Started" be received by the prospect?
Which two Salesforce features allow a view of a prospect's Pardot landing page submission activity on the syncing contact?
Choose 2 answers
Which two actions can be taken once a Salesforce Opportunity syncs to Pardot? Choose 2 answers
What are the daily system generated emails?
An engagement studio program is enabled to repeat. The prospects are eligible to repeat after one day and can repeat three times.
If a prospect remains on the program recipient list, what would happen to that prospect once they hit the End step after processing through the program once?
Which is NOT a way to assign a custom role to a user?
A user wants to set up an automated grading model in Pardot.
Which two components are required to achieve this? Choose 2 answers
Identify the paid search ad platforms for which Pardot has a native integration.
How can you ensure your email doesn't get stuck in spam?
A marketer wants to create different Pardot lists to correspond with the different stages of the buying cycle. When an Opportunity stage changes in Salesforce. the prospect list membership automatically updates to reflect that m Pardot. example, if an opportunity moves from Negotiations to Closed Won, the prospects associated with that opportunity. Should be removed from the Negotiations list, and added to the Closed won list.
How could the marketer accomplish this?
Which Pardot function should be used to track prospect engagement on a banner ad on a third-party site?
LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.
What three data points can be found in the prospect's Audits tab to help determine what updates were made?
Choose 3 answers
Where on a prospect record should an administrator look to help determine the reason a prospect is unmailable?
How can you send an automated email to a prospect after they fill out a form?
What is the baseline grade assigned to a prospect?
What could cause standard sync actions from occurring?
Which two requirements must be met in order to have both e Lead end a Contact field sync with the same Pardot prospect field? Choose 2 answers
The Pardot prospect audit capabilities can list all the data that was obtained by Pardot and how the data changes as the prospect interact with your emails, website, and CRM sync.
What can the GoToWebinar connector do?
A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted.
If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?
LenoxSoft enabled the "Always Display Form After Submission" setting on their Pardot form.
What would be the expected behavior if a prospect refreshes the page after initially submitting the form?
An engagement studio action step is scheduled to send an email on March 20th.
What should happen to the prospects who reach this step after that scheduled day?
A user wants to increase a prospect's score an additional five points every time a specific form is completed. The score increase should occur upon form submission.
What automation tool should be used to accomplish this?
When are visitors converted to prospects?
What report allows you to see how successful or active a form has been on your site?
You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.
A Pardot user sends out a list email and notices that as a result of the email send, many prospects are now marked as 'Do Not Email'. What metrics in the list email report could help the Pardot user understand how these prospects may have become unmailable?
LenoxSoft needs their form to post directly to a third-party platform as well as Pardot upon submission.
Which Pardot tool should they use?
What triggers a prospect record to sync from Pardot to the CRM? Choose 2 answers
Which three activities can be used to trigger an increase or decrease in a prospect’s score? (Choose three answers.)
What editions of Salesforce can sync with Pardot?
Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)
How can you set a prospect's first touch campaign?
How do you use an automation rule to opt out prospects?
What is a good default sales ready lead score?
Why is a reCAPTCHA displayed when I did not choose to display it?
A user is experiencing errors when trying to save their email.
What three items should they check for in order to successfully save their email draft? Choose 3 answers
Users can be imported into Pardot
If the information in Salesforce differs from the information in Pardot, by default what information will be kept?
What information can you find about your competitors in Pardot?
What would a hard bounce refer to on an email sending report?
When is a prospect automatically removed from future email sends?
Arrange these events in sequence:
What should you do when multiple users are editing an email template at the same time?
Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?
LenoxSoft wants to understand how many different prospects registered for their most recent webinar. Which Pardot form report metric should be reviewed?
A new automation rule is created.
What action is required for prospects to begin matching that automation rule?
Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?
There are absolutely no restrictions on how you assign custom users abilities.
Which two Facebook accounts can be posted to using the Pardot Facebook connector? (Choose two answers.)
Which scenario would convert an anonymous visitor into an identified prospect?
A Pardot administrator wants to use progressive profiling to collect information on a prospect over time.
What It the recommended Pardot asset to use?
New feature alerts can be found at the top of the dashboard.
You want to track prospects that click on a banner ad. What do you use?
How long does it take a drip program to start after unpausing it?
What is the limit of social posting connectors you can create in your Pardot account?
A marketer receives a request to permanently delete a prospect from Pardot.
How does the marketer satisfy this request?
What will undelete a prospect?
LenoxSoft wants the "State" field to appear in real-time whenever a prospect selects "United States" for the "Country" field when completing their Pardot form.
Which form feature should be utilized?
A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.
By default (using business accounts) Pardot creates new records as:
What does Pardot sync first with Salesforce?
An administrator includes a link to a file on a web page that the company does not own on the company website.
How should they track the number of visitors who access this file?
LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.
Which sequence of steps should the Pardot Administrator take to automate this process?
Choose one answer
A Pardot form is placed onto a Pardot landing page to register prospects for an upcoming tradeshow. A Pardot administrator wants to know how many unique submissions they have so far.
Which report should they check to see the number of unique submissions for the form on the landing page?
Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?
LenoxSofts marketing manager wants to keep email branding consistent. They want Pardot users to be able to select this email content when building out engagement studio programs, one-to-one emails, and autoresponders.
How could this goal be achieved?
A user creates and resumes a new automation rule.
Which two statements are true about that rule?
Choose 2 answers