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Salesforce PDT-101 Essentials of Pardot for Digital Marketers Exam Practice Test

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Essentials of Pardot for Digital Marketers Questions and Answers

Question 1

Which two Facebook accounts can be posted to using the Pardot Facebook connector? (Choose two answers.)

Options:

A.

Video Pages

B.

Linked Instagram Pages

C.

Company Pages

D.

Personal Pages

Question 2

What is the difference between a dynamic list and a static list?

Options:

A.

Dynamic list membership CANNOT be manually updated but static list membership can be manually updated.

B.

Dynamic lists are retroactive while static lists CANNOT be retroactive.

C.

Dynamic list membership can be manually updated but static list membership CANNOT be manually updated.

D.

An action can be added to a dynamic list that will trigger when a prospect is added but an action CANNOT be added to a static list to trigger when a prospect is added.

Question 3

Which type of email send can a completion action be added to?

Options:

A.

Email template

B.

Autoresponder

C.

Engagement Program email

D.

List email send

Question 4

How many times can each action be added to the logic of the same engagement program?

Options:

A.

Email actions can be used an unlimited amount of times, but the other actions can only be used once per engagement program.

B.

Actions can be used an unlimited amount of times in an engagement program.

C.

Email actions and pauses can be used an unlimited amount of times, but the other actions can only be used once per engagement program.

D.

Actions can each be used only once per engagement program.

Question 5

Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)

Options:

A.

Landing page error

B.

Unsubscribed from email

C.

Assigned to a user

D.

Webinar attended

E.

Form submission

Question 6

Which two actions can be used to change a prospect’s Pardot campaign? (Choose two answers.)

Options:

A.

Create an automation rule to change Pardot campaign for prospects meeting certain criteria.

B.

Add the prospect to a static list.

C.

Create a segmentation rule to change the Pardot campaign for prospects meeting certain criteria.

D.

Manually change the prospect’s Pardot campaign when editing the prospect record.

Question 7

In which two ways does a Pardot prospect sync with a Salesforce Lead or Contact record? (Choose two answers.)

Options:

A.

Shared Contact or Lead ID

B.

Shared Assigned User ID

C.

Shared email address

D.

Shared tracking pixel

Question 8

What does the Google Analytics connector allow Pardot to do?

Options:

A.

Sync prospects with Google AdWords.

B.

Send emails to prospects from Gmail.

C.

Update the conversion field in Google Analytics.

D.

Append UTM parameters to a prospect record.

Question 9

When looking at a landing page report in Pardot, what does unique submissions represent?

Options:

A.

The number of times that an anonymous visitor successfully completed a form on the landing page and therefore “converted” to a prospect.

B.

The total number of times a form on the landing page has been successfully completed.

C.

The number of individual prospects who viewed the landing page at least once.

D.

The number of individual prospects who submitted the landing page at least once.

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