During the__________________________phase, ideas generated through the ideationprocess are transformed into concrete ideas.
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Of the 3 maincriteria for a successful idea - feasibility, viability, and desirability - which is th e starting point?
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Which of the following techniques are structured ideation techniques?
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Which of the following techniques are structured ideation techniques?
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_______________________________are more easily identified by observing rather than talking.
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An_____________________________is a tool that helps you collate and integrate your interview data in order to discover surprising or unanticipated insights. It also enables you to uncover unmet needs, find the source
of any frustrations, discover areas for improvement, explore different perspectives, and question your own assumptions and beliefs.
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Those companies that succeed in identifying and satisfyingthe needs of customers have a better chance of gaining that all-important________________________________________.
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What is the essence of design thinking?
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By which process, empathize with your target userand stay focused by summarizing common user characteristics, needs and pain points into a single persona?
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These interviews are conducted after a customer has purchased or used a product/service.
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Building a culture of innovation takes collaborative, diverse, & empowered employees who seek empathy for their end-users.
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IDEOlooks on the design-thinking process as a system of____________________, rather than a linear, predictive approach where organizations determine the goals they need to achieve and look for the resources to
enable them to reach their goals.
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